W Hotel Prague redefines luxury lifestyle hotels in Central Europe

W Hotel Prague redefines luxury lifestyle hotels in Central Europe

Wenceslas Square, Prague – W Hotels, part of the Marriott Bonvoy portfolio of more than 30 hotel brands, has announced the official opening of the much-anticipated W Prague, marking the brand’s entry into the Czech Republic and the expansion of the former Evropa Grand Hotel ( Grand Hotel Evropa) opens a new chapter. Famous Art Nouveau building. Drawing on the brand’s signature concept of unconventional luxury, W Prague joins newly unveiled European gems such as W Rome and W Budapest, redefining luxury lifestyle hotels in the region. The hotel blends Prague’s heritage-rich heritage with contemporary style through unique design, quality service and vibrant cuisine and experiences, making W Prague the city’s new social soul.

Located on Wenceslas Square, W Hotel Prague brings to life this famous hotel that has witnessed many historical moments and was a pioneer of innovation in the 1900s. With its forward-thinking design and progressive spirit, the hotel now offers a modern and sophisticated environment for the next generation of luxury travelers. The hotel features 161 stylishly appointed rooms and suites, including WOW Bohemia Duplex, the iconic W Lounge and a rooftop bar with sweeping city views, all influenced by the city’s storied history and culture.

“With the opening of W Prague, we are not just opening a new hotel, we are bringing new life to one of the city’s most iconic landmarks,” said George Fleck, senior vice president and global brand head, W Hotels. Vibrancy.” “W Prague blends this storied destination’s fascinating history with bold, visionary design to create an experience that respects the city’s deep cultural heritage while embracing its vibrant modern energy. This opening further reflects the W The hotel is gaining momentum across Europe and beyond, setting new standards for luxury in the heart of this beloved city.”

Authentic, impactful design

Internationally renowned architects Benoy and award-winning global design firm AvroKO’s London studio collaborated with local designer Chapman Taylor to create a redesign that draws inspiration from Prague’s rich culture and Art Nouveau roots One of the city’s most iconic landmarks. The color palette adopts the original tones of the protected heritage building, including natural earth tones of yellow, beige, terracotta, dark grey, and the distinctive green of the stucco trim. Combined with careful restoration, the nine-storey modern oval wing designed by architecture studio DAM creates a new chapter.

Further inspiration comes from the magical concept of “Elixir”, symbolizing the fusion of tradition and innovation, nature and industry, reality and fantasy. Prague is often referred to as the “City of Gold,” and this theme of golden elixir is present throughout the design, from the charming exterior to the inviting public areas to the W Hotel totem that guides guests between the traditional architecture and modern wings. . Adding to this transformative experience is the “Fantasy Garden,” inspired by the dreamlike art of Czech artist Alphonse Mucha. The design incorporates elements of whimsy and escapism in both the traditional and new wings, inviting guests on a journey of discovery and wonder. The corridor connecting the heritage building to the new wing is covered in a unique Dream Garden faux embroidery designed by London studio Adam Ellis, inspired by elements of the Enchanted Garden. Guests are led through a visually stunning passageway by a variety of flora and fauna, including tall grasses, braided plants, hummingbirds, bees and butterflies, enhanced by floral chandeliers created by Preciosa Lighting.

The hotel’s 161 signature guest rooms, including 23 suites, reflect the hotel’s fusion of tradition and modernity, with bold colors and reflective textures creating a sophisticated ambience. The E-WOW Suite is the brand’s contemporary interpretation of the Presidential Suite, located at No. 8th The flooring echoes the architectural style of the new building, while using Art Nouveau style to divide rooms for rest, play and work. The WOW bohemian duplex apartment in this heritage building features restored beams and decorative arched windows, finished in deep Grenache tones. Oversized curtains create a dramatic atmosphere and accentuate the suite’s double-height ceiling while creating a sanctuary on the upper level. Skylights allow natural light into the restored loft-like space, and plaster-clad walls recall the building’s glorious heritage.

Transformative hotel art and installations

W Prague’s eye-catching art and glass installations are curated by Adam Ellis Studio and local artists to enhance the guest experience and spark meaningful conversations. Highlights include the psychedelic wall art in Bisou Bar and the dreamy garden mural by Michael Škapa, the centerpiece of W Lounge Garden. In addition, KLIMCHI will open its first boutique in Prague’s W Hotel, showcasing elegant bohemian glassware, including carefully curated collections for W Lounge and Minus One. The restored atrium, with its stucco details from 1905 and illustrations from 1925, now sparkles with stunning crystal installations designed by Preciosa Lighting and Pavla Doležalová. Symbolizing bohemian heritage, handcrafted crystals come to life with a mesmerizing “drip” effect that beautifully transforms the space.

Fantastic food tour

Extraordinary flavors combine tradition and experimentation to transform Prague’s culinary landscape, offering an unparalleled journey to satisfy every mood, day or night. W Prague invites guests to explore a variety of venues, each offering a unique and unforgettable dining experience.

Once a hub for Prague’s socialites in the 1920s, the hotel will now see the revival of the iconic Grand Café in partnership with Monaco restaurateur Riccardo Giraudi. Le Petit Beefbar at Grand Café yes An upscale bistro that breaks the traditional norms of a steakhouse and focuses on sharing concepts with premium and local meats, drawing inspiration from global palettes and recipes.

Located on the ground floor of the contemporary wing, W Lounge is the social heart of the hotel, transitioning seamlessly from a peaceful morning hangout to a lively evening hotspot. The warm and relaxing space features soft blue, green and terracotta furnishings and extends to a lush indoor terrace – W Lounge Garden It embraces nature and offers a secret retreat away from the hustle and bustle of the city. Guests and locals can share delicious food and signature cocktails, while music curator Adriana Mižigárová sets the tone for the evening. In contrast, Bisou offers a peaceful sanctuary, the ideal place to meet friends and enjoy coffee, local wine and champagne.

Above Rooftop Hotel with the striking Prague skyline as its backdrop is a seasonal outdoor terrace that promises to become the capital’s premier destination in spring and summer. With refreshing drinks, delicious food and carefully curated rhythms, Above the Roof offers the perfect combination of relaxation and energy.

Located in the basement, Minus One invites guests to discover different immersive experiences as they wander through the space. A premium cocktail reception curated by award-winning mixologist Jan Šebek, the menu features innovative cocktails and reimagined classic signature selections. The atmosphere transitions seamlessly into the performance and seating spaces, where golden ceilings and terracotta tones exude a warm glow, creating an inviting atmosphere for events and social gatherings. Covered in floor-to-ceiling curtains, the hidden speakeasy provides a secluded haven for those who want a nightcap in a more private setting. Finally, a room decorated with deep forest green paint shelves and a soft gold ceiling provide an enclave for private wine tastings. Every corner of Minus One presents a unique design narrative, curating an array of sensory indulgences for the discerning traveler.

urban shelter

AWAY Spa’s secluded location offers you a peaceful escape from the hustle and bustle of the city. The stunning wet pool takes center stage, providing an oasis of tranquility. Guests can indulge in a comprehensive spa suite experience, including access to saunas, steam rooms, whirlpools and the “Four Seasons Water Journey,” a multi-sensory immersive experience that allows guests to experience an environment that replicates the sensations of all four seasons. The AWAY Spa features a beauty bar and five treatment rooms, including a couple’s room. Services on offer include luxurious treatments such as the brand’s signature stress-reducing massage, designed to release tension, soothe tired muscles and provide deep relaxation with calming aromas. For fitness enthusiasts, the brand’s signature gym, FIT, features state-of-the-art Matrix equipment and Fitness on Demand products. Guests can also join a local running club to mingle with locals and explore the city faster.


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