Hotel gift certificates are a powerful strategy for expanding revenue streams and increasing guest loyalty.
Gift certificates are versatile. Unlike any other monetary gift cards, they can be tied to specific hotel services, thereby increasing revenue streams. When guests enjoy their stay at your hotel, they’ll want to come back to enjoy something they didn’t experience during their last stay, or invite their friends and family to enjoy your hotel. Gift certificates fill this need perfectly, creating a feeling of anticipation and excitement.
Hotel gift certificates have many benefits:
- Coupons increase guest satisfaction, thereby promoting branding and repeat visits, ultimately increasing hotel revenue and creating long-term customer loyalty.
- Attract new guests and increase brand awareness. Typically, these guests are gifted coupons for your hotel by friends or family members who enjoy staying with you.
- An additional source of income, making money even before services are provided. This is exactly what your business needs for cash flow!
- Seasonal Promotions – By combining coupon promotions with seasonal events and celebrations, hotels can increase bookings, expand reach, enhance the guest experience and drive significant revenue growth.
10 Game-Changing Ideas to Boost Hotel Revenue with Gift Certificates
1) Audience is half the battle in any marketing campaign. Always target your coupon campaigns to specific audience categories. For example, a Mother’s Day promotion might target teenagers or young adults who are looking for simple gift options to pamper their mother. Understanding your target audience’s preferences and behaviors will help you create coupons that match these attributes.
2) Make the offer attractive. The perceived value should exceed the cost, encouraging guests to purchase. For example, you can offer exclusive experiences not available with standard bookings, such as private dining or VIP facilities. Limited-time offers create a sense of urgency that prompts an immediate purchase.
Unlock More Bookings: Creative Coupon Strategies to Increase Guest Loyalty and Revenue Last modified: November 6, 2024 go through
